To rank a website on the Search Engines we need to do SEO (Search Engine Optimization) which is divided into two parts namely On-Page SEO and Off-Page SEO, out of this, Off-Page SEO holds 90% priority. On-page SEO refers to the on-page optimisation of the pages that make up a website (keywords & content optimization, meta tags and fixing any broken links or sitemaps).A Major part of Off-Page SEO consists of linkbuilding, i.e. gathering backlinks.
What are Backlinks ?
Backlinks are incoming links to a website from other sites.
What is Pagerank?
Page Rank is Google’s way of giving a specific value to how popular your website is. It is based on the number of ‘votes’ other websites cast for your website. A ‘vote’ is simply when another website places a link to your website on one of their pages. Generally, the more ‘votes’ or ‘backlinks’ you have pointing to your website, the higher your Page Rank will be. Page Rank is one of the many factors that Google considers while determining your rank in search results. To further help you visualize the value of links of different PageRank – reference the below chart (click image for full size):
What is Link Juice?
Link Juice is the weight or quality that one website can give to other websites via links (votes). In order to achieve a high Page Rank, we have to accumulate as much link juice as possible. Note that you won't receive link juice for every backlink you get.You need “Dofollow” links in order to get the necessary link juice for a good Page Rank.
What is a ‘nofollow’ link?
According to Google: From now on, when Google sees the attribute (rel=”nofollow”) on hyperlinks, those links won’t get any credit when ranking websites in the search results. A Nofollow link is not a negative vote for the site where the comment was posted or the link directed. It just passes no “link juice”. Even if that link is on a PR9 page, that link holds no value in the SEO perspective. A nofollow link has the following syntax:
<a href=”http://www.LINKING-SITE-URL” rel=”nofollow”>Link Text</a>
What is a Dofollow link ?
Dofollow links do pass link juice and therefore help you in gaining a higher PageRank. That's why every marketer is seeking dofollow links. A dofollow link has the following syntax:
<a href=”http://www.LINKING-SITE-URL”>Link Text</a>
Tips to improve your on-page SEO
Content is king - unique content is the king of kings; make sure your keywords are well-chosen after selective and careful research. Use keywords in title tags, meta tags and headings. There is a fine line between too few and too many keywords – go for five to seven for every five hundred words. Think about the structure of your site because search engine spiders love site maps and internal linking – it makes your site more attractive to them and therefore yields better results – but the ease and usability of your site also appeals to human users. Check and eliminate broken links for the same reason.
Tips to improve your off-page SEO
Backlinks are key with off-page SEO. Keep in mind that backlink-building is a slow and steady process. If you build too many backlinks too quickly, you may be seen as a spammer in the eyes of Google. This is especially true if you have a brand new site. A large explosion in backlinks spells "black hat seo" to the Google spiders.
Builds your links regularly, on a systematic basis. Don’t go crazy in one month, and then cease link building. That is not natural, and you will receive less value out of these in Google. I think 5-10 backlinks per day will be ok (try to change your ip for every 3-5 backlinks you create – use a proxy or a vpn ).
It is important to have links from multiple types of links and IP addresses. So you need links from various types of website as well, it tells Google and other search engines that our website is loved by various types of websites and that makes your website link diversity rich (Ex: real websites, blogs, article directories, social bookmarking, edu – gov sites, e-commerce sites, wiki sites, social networks).
Another thing that matters is link velocity, and tricking Google into thinking you deserved the backlinks. If you have a website that hasn't changed in 6 months and suddenly gets a big blast of backlinks, that looks fishy. The most perfect linking pattern would start as a high authority backlink, followed by a sudden burst of backlinks, then a sustained, constant supply of backlinks over time. That would make Google think your site did something newsworthy, then as the news spread everyone linked to you, then over time the news is no longer "fresh" news, but you still have a steady supply of incoming links.
Also you need to diversify your link targets with links to homepage and interior pages.
Using a keyword as anchor text is very important, because Google uses the keywords in anchor text links as a factor in their ranking algorithm. Try to create a diverse set of anchor text links, well beyond your few keywords. This will increase the likelihood that Google will see you as an authority in your niche. An anchor text link has the following syntax:
<a href=”http://www.YOUR-SITE-URL”>Your Keyword</a>
I hope this honest and very transparent information helps you to take action in your market. Link building to your website is a weapon – don’t neglect it or expect it will happen on its own.
